COVID-19 and the Latin Community
COVID-19 and the Latin Community
February 4, 2021 | Best Practice
1. Partner with trusted community gatekeepers
Organizations must partner with community leaders and gatekeepers to ensure people are comfortable with the safety of the COVID-19 vaccine.
2. Establish internal vaccine hesitancy plans
Establishing internal organizational strategies to mitigate vaccine hesitancy within the community will support increased vaccine trust. Internal strategies should include culturally-competent strategies in coordination with community leaders.
3. Connect authentically with the community
Communicating in a multi-cultural, multi-lingual fashion will support authentic connections with the community. Disseminating culturally-competent messages through social media with visual content will support engagement with linguistic minority communities.
4. Prioritize health literacy
Organizations must prioritize health literacy in linguistic minority communities. Utilizing simple terms and key messages, in addition to delivering messages through trusted sources, will support Latin community engagement.
5. Leverage scalable telehealth advancements
Ensuring that telehealth advancements can support third-party translators may decrease rates of linguistic minority community members delaying care. Organizations must ensure that telehealth advancements include translator services and that a scalable strategy is adopted.
To learn more health equity best practices, attend an upcoming CHI educational event
Joseph Gaspero is the CEO and Co-Founder of CHI. He is a healthcare executive, strategist, and researcher. He co-founded CHI in 2009 to be an independent, objective, and interdisciplinary research and education institute for healthcare. Joseph leads CHI’s research and education initiatives focusing on including patient-driven healthcare, patient engagement, clinical trials, drug pricing, and other pressing healthcare issues. He sets and executes CHI’s strategy, devises marketing tactics, leads fundraising efforts, and manages CHI’s Management team. Joseph is passionate and committed to making healthcare and our world a better place. His leadership stems from a wide array of experiences, including founding and operating several non-profit and for-profit organizations, serving in the U.S. Air Force in support of 2 foreign wars, and deriving expertise from time spent in industries such as healthcare, financial services, and marketing. Joseph’s skills include strategy, management, entrepreneurship, healthcare, clinical trials, diversity & inclusion, life sciences, research, marketing, and finance. He has lived in six countries, traveled to over 30 more, and speaks 3 languages, all which help him view business strategy through the prism of a global, interconnected 21st century. Joseph has a B.S. in Finance from the University of Illinois at Chicago. When he’s not immersed in his work at CHI, he spends his time snowboarding backcountry, skydiving, mountain biking, volunteering, engaging in MMA, and rock climbing.