Throughout the healthcare industry, there is a growing demand for greater transparency. Today’s healthcare consumer is savvy and well-researched, so the days when a doctor, hospital, or pharmacy could dictate medication recommendations and treatment methods and expect a patient to blindly follow advice are mostly over. Patients also have a variety of options, so supplying valuable information can help a brand to stay competitive.
Medical Billing Transparency
Medical billing transparency is in high demand. Customers expect to know what they will have to pay for a doctor’s appointment, medication at a pharmacy, or treatment ahead of time. Since procedures and medications can vary widely in price, even within the same locale and network, detailing pricing points up front can help a practice to attract and retain customers. By working closely with insurance companies, practices can help customers discern complete out-of-pocket costs ahead of time and plan for those costs.
Health Information Accessibility
Since healthcare practices are required to make meaningful use of electronic health records (EHRs), these records are more easily shareable now than in the past. Making it possible for patients to view these records online at their convenience can help to drive better healthcare outcomes and can create an atmosphere of trust between healthcare providers and patients. When patients can view their own information and do research about conditions and other health factors, it can also drive engagement.
Online Presence and Familiarity
Having a company website or app can help a patient to feel familiar with a practice office, hospital, or pharmacy before visiting. Showing pictures of the building, waiting office, and possibly medical equipment or rooms can help a patient to feel comfortable when arriving at the location. Supplying a bit of information about doctors and staff can help patients to feel greater trust and reassurance about the quality of care that they will receive.
Setting Patient Expectations In Advance
No patient enjoys arriving to a scheduled appointment on time and then having to wait for hours to see a doctor. Allowing patients to download, print, and fill out patient forms ahead of time can help to expedite appointments and save on office crowding, enhancing the patient experience and making the best use of staff time. Any further information that can be furnished to help patients know what to anticipate, such as standard wait times and average length of time for certain procedures, will further develop patient expectations and improve satisfaction with services.
Why Price Transparency Matters Now / Healthcare financial Management Association http://www.hfma.org/content.aspx?id=28785
Meaningful Information for Better Healthcare / The Network for Regional Healthcare Improvement http://www.nrhi.org/work/multi-region-innovation-pilots/center-healthcare-transparency/